Summary: CFR Early Insight #28
1. Artificial intelligence (AI) is believed to have major impact on business in the coming years, especially so for retail. Currently supply-side applications of AI are likely to be most impactful, but over time AI will likely transform business models, organizations and markets.
2. There are many pitfalls when it comes to AI. Successful implementation requires accurate data management processes, the ability to ask the right questions, as well as an understanding of how managerial decision making will change with AI.
3. Academic retail research has focused mostly on demand-side rather than supply chain applications and digital rather than physical implementation. Thus, there is still much to be learned about the impact of AI in retailing.
2022-11-16
contact
Rosengren, Sara
Professor
Department of Marketing and Strategy