Summary: CFR Early Insight #34
Re-Imagining the Physical Store with Sara Rosengren.
- Physical stores will remain important in retail, but their functions will continue to change. Technology does not cause these changes, retailer and consumer decisions and actions related to technology do.
- When reimagining the physical store, thinking about different consumer benefits and how they best fit with a specific location is key – one size does not necessarily fit all.
- The infrastructure offered by physical stores is a key resource in the future, consider how it could be leveraged for collaborations as well as transformation towards more sustainable consumption.
2024-05-15
Rosengren, Sara
Professor
Department of Marketing and Strategy
Upcoming seminars 2024
September 25, “Service Robots and Their Effects on Customers” with Magnus Söderlund (SSE)
November 13, “Making Retail Circular: The Role of Consumers” with Aylin Cakanlar (CFR)
CFR Early Insight
Center for Retailing (CFR) at the Stockholm School of Economics sets out to bring the best of science to the world of retailing. To achieve this, our research should offer novel insights into contemporary challenges in retail management.
Early Insight is a seminar series through which CFR faculty members share insights from ongoing research projects. The series provides a platform for employees at our partner companies to meet and discuss current challenges in retailing.