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Summary: CFR Early Insight #36

Making Retail Circular: The Role of Consumers with Sara Rosengren and Aylin Cakanlar
  • Retailers are increasingly expected to take responsibility for their products' full lifecycle, from creation to end-of-life, which requires developing new consumer offerings and relationships. This drive towards lifecycle responsibility requires a shift toward circular business models, presenting retailers with opportunities to redefine their role in a sustainable future.

  • Retailers are uniquely positioned to repurpose existing physical and digital infrastructures to enable circular and sharing-based consumption. Making retailing more sustainable will most likely require changes in both operations and business models.
  • The principles of reduce, reuse, and recycle (3Rs) are essential to the circular economy, but their implementation in retail presents both opportunities and challenges, particularly in engaging consumers. While recycling is well-established, reduction and reuse efforts offer even greater environmental benefits and are gaining traction among consumers.

2024-11-13

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Cakanlar, Aylin
Affiliated Researcher
Assistant Professor
Department of Marketing and Strategy

CFR Early Insight

Center for Retailing (CFR) at the Stockholm School of Economics sets out to bring the best of science to the world of retailing. To achieve this, our research should offer novel insights into contemporary challenges in retail management.

Early Insight is a seminar series through which CFR faculty members share insights from ongoing research projects. The series provides a platform for employees at our partner companies to meet and discuss current challenges in retailing.