Fiona Moore visits CASL
On May, 31st Fiona holds an open seminar on "holistic ethnography":
In business and management studies, ethnography tends to be used fairly conservatively: as studies of small groups in a wider context, to generate inductive data or to flesh out broader quantitative studies. However, within other social sciences such as anthropology, ethnography can be used in other ways, including the development of holistic perspectives on organisations.
Through a study of different groups of managers and workers at BMW MINI in the UK, a picture was built up which shows the wider organisation as a complex, nuanced and interconnected social entity, in which a variety of groups interact, compete and define the organisation according to their own perspectives.
August 30th, 2016: Data collection is now being finalized in some of the companies taking part in the Leading Cultural Diversity Ethically. Read More
More information on Holistic ethnography and Fiona Moore, here