It’s a prediction Lena Lid Falkman at Stockholm School of Economics agrees with, and one which she hopes will help revive Sweden’s rural communities. But she’s not convinced everyone who’s splashed out on Swedish summer homes in 2020 will embrace countryside living long-term.

“To some extent people will start selling, because there is a difference between going somewhere on holiday and having a summer house,” she explains. “You need to cut the grass. You need to paint. You need to fix the water. So both financially and work-related, some people might get tired of having a holiday home, even though this is a tradition.”

Read the full article: https://ab-tc.com/the-swedish-staycation-obsession-bbc-worklife/

Learn more about Lena Lid Falkman: https://www.hhs.se/en/persons/l/lid-falkman-lena/