Marketing book of the year 2015!
16 October, 2015
“Marknadsföring och påverkan på konsumenten” edited by Professor Magnus Söderlund, received the Marketing Book of the Year Award by the Swedish Marketing Federation on October 15. The anthology has contributions from twelve marketing researchers at SSE.
At the same occasion, Erik Modig, Research Fellow at the Center for Consumer Marketing at SSE, received an honorary award for his book Effektiv kommunikation och kampen om våra tankar
Congratulations!
