- I feel both appreciated and very happy. I am really passionate about retail and to receive such a fantastic and respectable prize like this is such an honour. This will open up additional opportunities for me in my future career, which I am extremely grateful for, says Fredrika Wiktorin.

"Ordförandepriset" was founded by the Swedish Trade Federation's former Chairman Christian W Jansson, who donated his fee to an annual scholarship to reward prominent students studying trade and commerce. The present Chairman, Fredrik Persson, has also donated his fee to the award.

- The sector is developing rapidly and the importance of higher education is becoming increasingly important for the industry. In order to remain competitive, high levels of excellence is needed, says Karin Johansson, President of the Swedish Trade Federation.

Award winners 2016

Fredrika Wiktorin, studying Retail Management at the Center for Retailing at the Stockholm School of Economics

Tina Johansson studying Service Management focused on Retail Management at Lunds University.

Mia Lindberg studying "Civilekonomprogrammet" focused on trade and logistics at Umeå School of Business and Economics