In order to be granted admission to the program, the following criteria need to be met:

• The team has potential: the team has the relevant competence to advance the business to a place where they are able to add additional co-founders or hire competence. A team with a technology-heavy product needs technical expertise, a team with a consumer product needs growth expertise and all teams need strategy/business and product expertise.
  
  
• The idea has potential: the business model is scalable and has international potential. The idea also has a clearly defined target audience, considerable market potential and a high-growth outlook. The problem is unique enough, the problem is large enough, the market is large enough, the profit potential is large enough, the growth potential is large enough.
  
  
• The team is coachable: the team is receptive to feedback and open to possibilities outside of their own world view. The team will most likely benefit from the coaching sessions provided.
  
  
• The team is bold: the team is brave, finding creative and innovative solutions to challenges that might seem impossible. The team strives to reach farther than usual, and are not afraid to seize new opportunities. The team challenges themselves to step out of their comfort zone to succeed with their business.
  
  
• The team is diverse: the team works in accordance with the SSE Business Lab Diversity and Inclusion policy, developing a diverse and inclusive team with the potential to actively contribute to the culture at SSE Business Lab.
  
  
• The team is a part of the community: the team has the potential to actively engage with other SSE Business Lab members, attend social and informal gatherings as well as formal workshops, meetings, coaching sessions and mandatory events. Furthermore, the team has enough experience and knowledge to be able to support, collaborate and engage to help other members.
  
  
• The business and team are sustainable: the team is passionate about the problem they’re solving, and are driven by their values. The business contributes to the realization of specific sub-goal(s) of Agenda 2030, and sustainability is integrated through the entire business, by striving to have a net-positive impact on the world.
  
  
• The team benefits from the support: the team and idea have a significantly greater potential to grow with the support provided by SSE Business Lab.the team has not lost crucial competence or expertise.