Service Robots and Their Effects on Customers | CFR Early Insight #35

A breakfast seminar with Magnus Söderlund (SSE)

Start time: 2024-09-25 at 08:30

End time: 2024-09-25 at 09:30

Location: Center for Retailing (Room Ruben), Saltmätargatan 13-17, 113 59 Stockholm

Service Robots and Their Effect on Customers

with Magnus Söderlund, Professor, Center for Consumer Marketing (SSE)

Service encounters have long been central to retailing, but increasingly human encounters are being replaced by various forms of service robots. With advantages in generative artificial intelligence this development is likely to accelerate.

On September 25, Magnus Söderlund shares insights about what is known from research on the effects on customers who receive service from various forms of (somewhat) humanlike non-human agents such as service robots and virtual agents.

By invitation only, please contact karl.strelis@hhs.se

CFR Early Insight

Center for Retailing (CFR) at the Stockholm School of Economics sets out to bring the best of science to the world of retailing. To achieve this, our research should offer novel insights into contemporary challenges in retail management.

Early Insight is a seminar series through which CFR faculty members share insights from ongoing research projects. The series provides a platform for employees at our partner companies to meet and discuss current challenges in retailing.