Consumer Behavior in Uncertain Times

Jonas Colliander is Associate Professor of Marketing at the Center for Retailing, Stockholm School of Economics and the Director of the CFR Research School in Retailing. His research focuses on people's responses to digital communication, especially in social media.

In recent years, geopolitical turmoil has created uncertainty across the globe, reshaping consumer behavior. These shifts have had widespread implications for retailers. To navigate this evolving landscape, it is crucial to understand how consumers are adapting and what drives their decisions under uncertainty. In this seminar, Jonas will present recent research on this changing consumer landscape.

By invitation only, please contact karl.strelis@hhs.se