Program

This year's program offers a balanced mix of keynote presentations, panel discussions, startup pitches, and networking sessions. Attendees will have the chance to engage with thought leaders from various sectors and explore innovative approaches to Sweden’s twin transition through digital and sustainable solutions.

13:00 - 13:10

Welcome and opening remarks

Magnus Mähring, Erling Persson Professor of Entrepreneurship and Digital Innovation and Director, SSE House of Innovation

13:10 - 13:30

Keynote: Green transitions and the role of digital innovation

The event will open with a keynote on the current state of the green transition, highlighting both the advancements and challenges in integrating digital technologies to address environmental crises. This keynote will provide an overview of the key issues, setting the tone for the discussions that follow.

Frank Geels, Eddie Davies Professor of Sustainability Transitions, University of Manchester

13:30 - 15:10

Session I: Entrepreneurs leading the transition

This session kicks off with an expert panel discussing the opportunities and challenges entrepreneurs face in driving the twin transition. Following the panel, participants will hear pitches from innovative and sustainable startups from the SSE Business Lab. The session will conclude with our first networking opportunity, giving attendees a chance to connect with panelists, entrepreneurs, and fellow guests.

13:30 - 14:00

Panel discussion: The twin transition's opportunities and challenges for entrepreneurs

with

Linnéa Kornehed Falck, Co-founder, Deputy CEO and Board Member at Einride
Maria Smith, Secretary-General of Axfoundation
Stefan Krook, Chairman at Kivra and Managing Partner at 41an Invest

moderated by

Valentina Tartari, Jacob and Marcus Wallenberg Professor of Innovative and Sustainable Business Development, SSE House of Innovation

14:10 - 15:00

Startup pitches: Ventures from the SSE Business Lab working in the twin transition space

Networking mingle with panelists and entrepreneurs

Coffee break

15:10 - 16:25

Session II: Green digital technologies - saving the planet or fostering false hopes?

This session will feature research insights and reflections on the broader tensions between ecology and the economy in natural ecosystems. A panel discussion will use Sweden’s forest industry as a case study, exploring how lessons from this sector can inform green transition strategies across industries. The session aims to balance entrepreneurial optimism with critical perspectives from academia and think tanks, providing a comprehensive view of digital technologies' role in achieving sustainability goals.

15:10 - 15:20

Digital technology and sustainability: evolution or revolution?

Mattia Bianchi, Matts Carlgren Professor of Business Administration, SSE House of Innovation and MISUM

15:20 - 15:35

Digitalization as a way to create more value from each tree

Lotta Lyrå, CEO, Södra

15:35 - 15:50

Green growth – controlling or welcoming rebound effects?

Thomas Hahn, Associate Professor, Stockholm Resilience Centre at Stockholm University

15:50 - 16:25

Panel discussion: Going digital - what’s the future of forests and forestry?

with

Adam Aljaraidah, Chief Operating Officer, Treebula
Beatrice Rindevall, Chairperson, the Swedish Society for Nature Conservation (Naturskyddsföreningen)
Maria Nordström, Process Manager Digitalization, Skogforsk
Sverker Danielsson, Program Manager Mistra Digital Forest and Bioinnovation, Swedish Forest Industries

moderated by

Mattia Bianchi, Matts Carlgren Professor of Business Administration, SSE House of Innovation and MISUM

16:25 - 16:45

Key takeaways and future directions

We will conclude with a conversation between our keynote speaker Frank Geels and SSE House of Innovation's Professor Valentina Tartari. This fireside chat will highlight actionable steps for the future of Sweden’s twin transition, synthesizing the key insights and takeaways from the day’s sessions.

Frank Geels, Eddie Davies Professor of Sustainability Transitions, University of Manchester

Mikael Bäck, Vice President and Corporate Officer, Ericsson

Valentina Tartari, Jacob and Marcus Wallenberg Professor of Innovative and Sustainable Business Development, SSE House of Innovation

16:45 - 18:00

Networking mingle

arranged by Digitalidag and the House of Innovation

This mingle is open to all of Digitalidag's actors and includes a short stage program from 16:30.