Tech talk | Sustainability reinvented: From greenwashing to competitive edge - 23 Apr 2025
Sustainability might be losing its buzzword status - but its business relevance has never been more critical. In this seminar, Nina Shariati, founder of Circular Transparency and UN/CEFACT expert, explores how companies can move beyond greenwashing and embrace sustainability as a strategic lever for growth, innovation, and resilience.
With over 20 years of global leadership experience in fashion and retail - including key roles at H&M Group - Nina will unpack how sustainability is being redefined through the integration of technology, data, and AI. From digitized supply chains to traceability systems and smart compliance tools, she will share how tech is turning sustainability from a siloed function into a business enabler.
As regulation tightens and expectations evolve, this session offers a fresh perspective on how organizations can leverage the next generation of sustainability to build future-ready business models.
Nina Shariati is a seasoned business executive and sustainability leader with over 20 years of experience in the global fashion and retail industry. She has lived and worked across Sweden, Bangladesh, China, and Korea, bringing deep, cross-cultural insights into production, purchasing, supply chain transformation, and venture building.
As the founder of Circular Transparency, Nina helps companies integrate sustainability into core business strategy to drive growth and innovation. She previously led key initiatives at H&M Group, advancing transparency, circularity, and digital implementation across global operations. Nina also serves as a UN/CEFACT expert, advising on circular economy and traceability at the international level.
She is currently enrolled in the Executive MBA program at the Stockholm School of Economics.
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