Today’s international markets are saturated with overwhelming concerns about issues related to the environment, specifically with issues related to how business intersects with environmental conservation. Consumers are becoming more and more prone to purchase products that consider the environment and sustainability, and they are more willing to pay the premium price tag that comes along with supporting those sustainability efforts. This growing concern has inspired manufacturing firms to develop more effective environmental management practices as they innovate newer and better products.

by Marieke Huysentruyt (with D. Read), published in the Journal of Risk and Uncertainty