Service firms aiming for sustainability can benefit by aligning their marketing strategies with consumer motives across different shopping channels. A new study published in the Journal of Service Retail reveals that online shoppers select products with environmental labels, while in-store shoppers pick products with social sustainability labels.

Assistant professor Kaisa Koskela-Huotari, received the corporate partner award late 2022 for her research. Kaisa joined the Department of Marketing and Strategy in April 2021. Her research interests lie at the intersection of service-dominant logic, institutional theory, and systems thinking.

On May 5 we were thrilled to participate in the “When Machine Learning Meets Online Experiments” workshop with Professor Gui Liberali from Rotterdam School of Management, Erasmus University.

Working paper: Can we improve the potential for information to induce individual climate-change curbing action by focusing on individual types? In this paper Maria Perrotta Berlin, Assistant Professor at SITE, and her co-author try to contribute to the understanding of the persistence and increase of meat eating in the face of mounting evidence on the ills of meat production and consumption by considering the role of selective attention and learning.

Today’s international markets are saturated with overwhelming concerns about issues related to the environment, specifically with issues related to how business intersects with environmental conservation. Consumers are becoming more and more prone to purchase products that consider the environment and sustainability, and they are more willing to pay the premium price tag that comes along with supporting those sustainability efforts. This growing concern has inspired manufacturing firms to develop more effective environmental management practices as they innovate newer and better products.