A series of four experiments by Rebecka Persson at the House of Governance and Public Policy at the Stockholm School of Economics and collaborators at Linköping University and University of Colorado Boulder show that we tend to distance ourselves from neutral everyday items if they are attributed to politicians that represent the political party that we like the least. Such “political contamination” was seen for garments, chocolate bars and charitable organizations, and the effect was reinforced when participants in the experiments were watched by others. The effect found in the studies indicates a distancing behavior from political opposites, rather than a willingness to associate with that what politically likeminded prefer. The research was published in Personality and Social Psychology Bulletin.