Third year ART project presentations
Projects for five companies was presented on November 25 covering the following topics:
ACCENTURE
The issues with ethical marketing in fashion
The purpose of the report was to investigate what potential challenges retail companies within the fashion industry may face when attempting to be socially responsible through ethical marketing towards customers and thus provide a framework of challenges and solutions for fashion retailers to recognize and consider when wanting to perform ethical marketing.
Rooting for retailers
This presentation brought up which actionable responsible strategies can be put in place by the grocery retailers in order to reduce food waste. Although grocery stores themselves are only responsible for 8% of total Swedish food waste, they are arguably one of the most influential actors in the supply chain.
ICA
The Grocery Store Post COVID-19
The report explores how COVID-19 affects consumer behaviors on the grocery retail market and what the implications for ICA will be. It also provides recommendations on areas to focus on in order for ICA to stay competitive in the future.
ICA Health & Wellbeing
The project presentation will address how the ICA customer perceives their customer journey today in terms of health and what measures can be taken to improve it. Further, as Digitalization and Health are two megatrends of today, we will discuss how these aspects can be leveraged by ICA.
IKEA
Internal Communications - a prerequisite for selling services at IKEA
How can IKEA work in a more efficient way towards their co-workers and secure the right prerequisites for great service delivery in order to create more relevant and added value to the customer
SWEDISH MATCH
Sustainability Within a Snus Context
This year’s company project covered the topic of Swedish Match's sustainability work. The presented solutions were based on a survey on recycling and sustainability targeted towards circa 1000 respondents (both snus consumers and non-snus consumers). As part of their solutions, the students focused on the highlighting of Swedish Match's transition away from unrecyclable black plastic cans, communicating sustainability-related facts on snus cans, and further development of Swedish Match's "Panta Dosan" initiative through improved nation-wide logistics.
COOP
A qualitative study of in-store adoption rate and behavioral change linked to Coop Scan & Pay
In September 2020 Coop launched their self-scanning app Coop Scan & Pay, introducing a new in-store tool on the Swedish market. The project investigates and evaluates the Coop Scan & Pay app and suggests future development of the app.
