Maja Karlsson, Merchandise Manager, and Astrid Seeman, Supply Chain Manager, briefly presented the responsibilities of an H&M merchandise. Students were then introduced to some of their previous collaborations with other brands along with some important factors to consider when designing the these. 

Club member were then split into groups, each group coming up with “the next collab partner of H&M”, reflecting on the purpose of the collaboration and how to communicate it to relevant target group.

Sofia Wendt, Key Account Manager, H&M's Retail Club