Commercial Development Director at CCEP, Anna Boestad Froom, held a theme lecture about her life and career choices. She initially gave insight into her family and what she values most in life, to proceed to tell how that has affected her choices career wise. She highlighted the importance of balancing one's family life with the career, and described that she had turned down a possible promotion both because of her then newborn son and also because she wanted to focus and value her own development within the field. She wanted to obtain knowledge within all relevant fields for her own sake before accepting a promotion.

By this, Anna showed how her choices have been affected by her own will and wishes. This was also shown in her highlighting the importance of a management team that supports the employee and a company culture that suits the individual.

Hanna Pellkvist, Key Account Manager, Coca-Cola Europacific Partners' Retail Club