The workshop discussed how ICA, as Sweden's biggest grocery retailer, have become one of the most important players in retail analytics in the country. By offering solutions for suppliers to gain insight into how 90% of Swedish households shop, ICA has a unique advantage that is evolving rapidly.

The students were tasked with improving the offering further, which resulted in ideas ranging from increasing the amount of data collected, to completely new offerings and possibilities for ICA.

Vilgot Bergmark, Key Account Manager, ICA Retail Club