Anna Melin, from Accenture Song, held the workshop that required the students to use their creativity to solve problems regarding sustainable purchasing decisions in grocery retail stores. Primarily, previous research was presented stating that customers would be able to pay more for sustainable groceries.

Later, the students were divided into groups to do design thinking activities, as well as to together establish a problem and a solution to increase sustainable sales made by customers. The solutions were later presented in front of the class.

Linnéa Ingwall, Key Account Manager, Accenture's Retail Club