Verona Farrell, Community Manager for the Styles app, had a presentation about innovation within community building. She talked about Styles journey and how they have built a fashion community together with influencers. The challenges that Styles have faced were also mentioned, such as limiting unhealthy interactions and social media stress as well as not encouraging to buy new clothing but also second hand pieces.

Emma Bjellhagen, Key Account Manager, H&M's Retail Club