The 12 Key Account Managers in the ART program were invited to HUI to learn more about the company and to work on a real live case that HUI is currently working on. The session began with a short presentation of HUI by CEO Emma Hernell, Senior Analyst Felix Åberg, and Retail Analyst Emma Wähl. The KAMs were then introduced to the workshop and as the groups tackled the assignment, colleagues from HUI assisted with help and discussions. The solutions were then presented and discussed with Felix Åberg, Emma Wähl, as well as vice CEO Ulrika Bernhoff.