In the factory the students got a guided tour of the sight where they got to see the different production lines, producing different bottles and drinks. A new thing showed by Coca-Cola was the innovation of bottle caps sticking to the bottles after opening them. This to prevent caps being thrown on the ground and negatively impact the environment.

When returning from the tour the students had a workshop on sustainability focusing on problems with the recycling of bottles in society, and how Coca-Cola and other actors in the market could incentive recycling “on the go”. The students were divided into 4 groups where they would pitch some of our ideas of what could be done to solve the problem. Emphasis was put on solutions which would lead to more recycling stations and different ways of incentivizing consumers to recycle their bottles.

Isabelle Moreau, Key Account Manager, Coca-Cola Europacific Partners Retail Club