William Appelgren and Carl Dalerstedt, both Investment Associates at Novax, held a workshop in where the students were asked to come up with a marketing plan for a company called Madden Analytics, aiming to broaden its customer base. The utilization of fairs and partnerships, as well as promoting the company's commitment to sustainability, were among the recommendations and suggestions by the students.

Emilia Dahlberg, Key Account Manager, Axel Johnson Retail Club