Vanja held an inspiring lecture about what Design Thinking is and its role in business. Design thinking is a process used for human-centered design. Empathy is the starting point and the heart of the design, since it helps to understand the perspectives of the customers to define their needs and problems. This is followed with the phases of creating ideas, make prototypes, and testing. If necessary, the procedure can return to one or more earlier stages. Companies with a human centered design will do better than companies that doesn’t!

Many thanks to Vanja for delivering an insightful lecture that effectively linked psychology and economics.

Jennie Gustafsson, Key Account Manager, Coop Retail Club