Anna Melin, Growth & Strategy consultant, introduced students to the concept of design thinking and guided them through various collaborative methods that foster creativity within groups. She subsequently challenged the students to apply these methods to identify pain points in the customer journey, ultimately leading to innovative suggestions for implementing sustainable solutions across diverse retail settings.

Thank you Anna, RM Alumna Linnea Kaveryd and Johan Åkerlund for a valuable afternoon!

William Yng, Key Account Manager, Accenture Retail Club