Patrick Berntsson, Head of Controlling Portfolio Brands, held a presentation about the group and its brands as well as what a career within H&M may look like. Next, Christina Rydberg and Ebba Kettner, who is Retail Lead for MOVE and Global Retail Marketing Manager for MOVE respectively, talked about the newest initiative of H&M MOVE and how it has developed since its launch in August. Students then engaged in a workshop with the aim of developing new ideas on how H&M MOVE should operate, look, and feel going forward. The discussions evolved around various types of inspiration, the future of fitting rooms, omni-channel experience, and collaborations.

Emma Bjellhagen, Key Account Manager, H&M Retail Club