Vasileios Dimopoulos, Marketing Analyst & Project Coordinator at Swedish Match and former retail management student, held a presentation about their new product that they have launched in Austria. Afterwards, students were supposed to plan marketing activities and a tag line that were in line with the targeted segment of the new product. All student groups had great plans and tag lines with ideas such as the sponsoring of sporting events and body builders. 

Erik Hultheimer, Key Account Manager, Swedish Match