During the visit the students were shown around the factory to see the different parts of the manufacturing process of Swedish Matchs products. After the tour of the factory lunch was provided in combination with a presentation and the students were able to mingle with employees and get insights to the daily operations of Swedish Match.

Afterwards the students engaged in a negotiation workshop. The students were divided into three groups, sales team, marketing team and the customer and got to practice negotiating. All groups had different objectives and were supposed to achieve them to the best of their abilities. 

All students appreciated the workshop and found it to be a learning experience in combination with a fun trip.

Erik Hultheimer, Key Account Manager, Swedish Match Retail Club