Fazer, a food and drinks company with a 132-year history, emphasized their commitment to creating purposeful food experiences that bring joy to consumers. The vision is to make every day perfect for consumers, focusing on sustainability, digitalization, quality, and innovation as guiding principles. 

Mats highlighted Fazer's core values of fearless creativity, northern liberty, and true relationships. He outlined their operations in bakery, confectionery, and lifestyle foods across 40+ countries, featuring over 80 brands. A significant emphasis was placed on Fazer's innovative approach to oats, aiming to develop more than 200 oat-based products and even a sustainable oat rice option as an alternative to traditional Asian rice.

Additionally, Mats showcased their integration of technology in food production, like their cutting-edge xylitol factory utilizing oat hulls for reduced carbon emissions. Fazer's forward-looking stance was highlighted through their commitment to meeting future demands with plant-based products for various industries.

Thank you Mats for a most valuable and appreciated theme lecture!

Ida Virkkunen & Linnea Jagenberg, Key Account Managers, Fazer Retail Club