What are the pros and cons of the popular beverage containers: the 33cl can vs. the 50cl PET bottle? Where and how can customers for these be reached? Why would one choose energy drinks over traditional sodas? These are some of the questions the students in the CCEP Retail Club had to reflect upon.

The workshop commenced with a presentation elucidating the performance metrics and future consumption trends of various instant consumption soda formats. Subsequently, students shared their insights and perspectives regarding the questions asked. Among the discussed ideas was the impact of packaging diversity on consumer perception and connection with the product.

Thanks to Hanna Åberg, Category Development Manager, RM Alumnus Marcus Hagström, Commercial Gradute, and Annika Jägerstig, Strategy & Insight, for an interesting presentation and reflective workshop!

Lonneke van den Akker, Key Account Manager, Coca-Cola Europacific Partners Retail Club