The session, led by retail management alumna Filippa Von Schoultz, provided a deep dive into H&M Beauty's evolving vision. Filippa offered an insightful presentation on how H&M Beauty is transforming H&M's brand identity from a leading clothing brand into a global, fashionable beauty destination.

During the workshop, students were divided into groups and tasked with exploring the flagship store, identifying areas for improvement, and generating innovative suggestions. At the end of the session, each group got the opportunity to present and discuss their findings with fellow students and H&M representatives.

This workshop gave students insights into brand development, retail layout strategies, and the complexities of extending a brand’s reach beyond its traditional boundaries. A special thank you to Emma Hüll, Early Careers Partner at H&M Group, for arranging, and to Filippa for delivering an interesting and highly organized workshop!

Mika Gedin, Key Account Manager, H&M Retail Club