Lina Wingren, Global Shopper Marketing Manager at Vitamin Well and Retail Management alumna, and Felix Armstrong, Human Resources at Vitamin Well, prepared a presentation about one of their beverage brand's integration in petrol stations. They asked two student groups to prepare a 15-minute presentation on how to drive consumers into the store with marketing. They asked two other student groups to prepare a 15-minute presentation on how to drive consumer action in purchasing the specific beverage brand when already inside the store.

The students did a great job applying marketing frameworks for the beverage brand to build long-term brand associations. Some of the suggestions from students included advertising location/creativity, unique merchandise, and props such as mannequin and ambassador lotteries.

Vitamin Well later provided an after-work with pizza, snacks, and refreshments. Thank you Lina and Felix for hosting us!

Emilio Martinez, Key Account Manager, Retail Management program