The project runs in parallel with a “sister project” funded by Hakon Swenson Stiftelsen, which includes Karin Fernler (DMO) and Jenny Lindberg (Urban and Regional Studies, KTH). The project groups will investigate value creation processes around 12 small urban stores for consumer products, founded 100 years ago and still in business, to explain their existence in today’s rationalized, large-scale and often globalized retail landscape including survival strategies during the COVID-19 pandemic. To identify values and value creation the actor-networks of the stores – in the narrow as well as the broader, institutional environment – will be examined.