Club Directors from Allsvenskan and Superettan gathered for an insightful leadership program
The days were led by Professor Martin Carlsson-Wall and Anders Sewerin, in collaboration with Svensk Elitfotboll and Enable Sweden, as part of an ongoing series of educational modules.
At the start of summer, the Stockholm School of Economics Center for Sports & Business, together with Svensk Elitfotboll, launched a new leadership training program aimed at the clubs in Allsvenskan and Superettan. The second module was conducted in early September.
The training program is intended for senior decision-makers in the clubs and is conducted in several different modules at Kämpasten in Sigtuna, which are in turn complemented by several digital training sessions. Topics for the second module included, in addition to a summary of the first module:
- Traditions as a resource: Leveraging an organization's history to drive positive change
- Unique arena experiences: not just on match days, but also by innovating events like annual meetings
- Goal management: Turning strategies into measurable goals and actionable activities
This second module was also divided into two sessions, one for representatives from Allsvenskan clubs and one for representatives from Superettan clubs. Each club has two available spots in the program.
The training is also supported by the Stockholm School of Economics and Svensk Elitfotboll's partner, Enable.
The leadership training will continue during the fall.