Under the theme "Game Changer Generation", we explored how a new wave of leaders is set to reshape the sports industry. The focus was on placing passion for sports and athletes at the center while empowering future leaders with tools to drive both profit and lasting change.

A special congratulations to Oliver Lindqvist Parbratt for winning a competition with his innovative ideas and to Fanny Almersson, who had the honor of introducing a session on the main stage alongside BBC legend David Eades!

“I connected with students and experts in the field, and it’s fascinating to see what happens when we build bridges between academia and practice.” Fanny Almersson

“While sport and business can sometimes clash in culture, they share a powerful common ground. Openness and continuous learning are essential to unlocking future opportunities.” Anna Laurell Nash 

"I met many fantastic individuals - both students and professionals within the sports industry - with whom I look forward to maintaining contact. It was especially nice that several were directly engaged in topics closely aligned with my research interests, such as the impact of digitalization and data in sports, the valuation of investment objects within the sports sector, and the important role of financial management as a foundation for the future of sports." Oliver Lindqvist Parbratt