For retailers, the ubiquity of mobile phones can be a cause of concern. Customers with their attention focused on phone screens may be less susceptible to in-store marketing, more aware of lucrative prices elsewhere, and less prone to impulse purchases of candy strategically placed near the check-out counter. Carl-Philip Ahlbom and co-authors, however, published a carefully executed field study and experiment with eye-tracking technology to show that the use of mobile devices may very well be good news for retailers and lead to increased purchases: distraction due to multitasking (shopping and using mobile devices) leads to decreased information processing abilities. This, in turn, means that distracted consumers spend more time in stores, more time in front of product and information displays on shelves, and are more likely to deviate from set paths. The article “In-store mobile phone use and customer shopping behavior: Evidence from the field” was published in Journal of Marketing; a top publication at the start of a promising career.