What are retail companies doing when it comes to environmental, social and governance challenges? And how do they communicate this to their customers?

Sustainability is very important to consumers, surveys show. But it’s not quite as apparent in their actions, Professor Sara Rosengren explains. There’s what’s known as an ambition/action gap. So what is the best way to facilitate sustainable consumption for all parties involved?

In this episode of the podcast Sound Economy, Sara Rosengren and host Victor White talk about communicating social innovation, marketing, transforming demand and changing customer behaviors – both before and after purchase.