Wahlund, Richard

Richard Wahlund is holder of the Bonnier Family Professor in Business Administration, especially media. He is also heading the Center for Media and Economic Psychology. He was Prefect of the Department of Marketing and Strategy at SSE 2009-2018 and has also been Professor at and Prefect of the Department for Applied Communications - GI and IHR at the Stockholm University 1998-2006.

Prof. Wahlund runs a number of research projects, most of them concerning media, consumer behavior, and/or marketing management, and they are to a large extent based on theories in economic psychology.

The main present projects are about: 1) The use of AI in Online Marketing, 2) News Journalism in the Digital age, focusing on Consumers and their News Consumption, 3) Sustainable Business: Reputation Risk and Opportunity Management, 4) Employer Branding, 5) Gender Equality and Diversity, right now focusing on Salary Expectations, 6) Green Housing, focusing on consumers' willingness to pay for green housing solutions, and 7) experiments about the influence of psychological mechanisms on decision making (often referred to as "nudging").

Prof. Wahlund's main teaching areas are marketing (buying behavior, business and marketing strategy, ’marketing mix’, marketing communications, branding etc.), AI challenges to business and society, research methodology (incl. applied statistics), economic psychology (decision making/cognitive psychology and economic behaviors), gender issues and finally business ethics and reputation risk management.

Prof. Wahlund is also active in society as member of different boards, guest lecturer, expert or adviser.