Choungprayoon, Tanetpong

I am a doctoral student affiliated with Center for Retailing and Center for Data Analytics working on retail analytics topics. I have been working on projects related to omnichannel retailing, store formats and digital media platforms. The purpose of my thesis is to study marketing mix effectiveness within and across markets, brands and customers in multichannel retailing and music streaming platforms by applying marketing analytics from the rich dataset.

Please check my personal website for more information regarding academic and non-academic work.

Research Areas

• Omnichannel Retailing
• Retail Format
• Digital Platform
• Long tail and Blockbusters
• Digital Media Consumption
• Marketing/Retail Analytics