Hagströmer, William

William Hagströmer is the Marketing Manager of SSE Business Lab, the startup incubator of the Stockholm School of Economics. William drives visibility for both the incubator and its portfolio companies. His expertise in strategic storytelling and media relations has brought national and international attention to SSE Business Lab, earning it the "#1 Track Record in Europe" ranking by the Financial Times.

With a diverse background in academia and business, William is deeply rooted in Sweden’s innovation ecosystem. His ability to craft compelling narratives has not only bolstered the incubator’s reach but also helped position its startups as leaders in their fields.

Before joining SSE Business Lab, William conducted research in innovation engineering at Lund University and served as Head of Communications at Lunicore, LU Innovation’s consultancy arm. He holds an MSc in Sociology from Lund University and a degree in Art Direction from Forsbergs School of Design.