Rosengren, Sara
Department of Marketing and Strategy
Department of Marketing and Strategy
Sara Rosengren is Professor of Business Administration (Marketing) and holder of the Ica Retailers' Chair in Business Administration, especially Retailing. She is also Head of Center for Retailing (CFR) and previous President of the European Advertising Academy (2021-23).
Rosengren's research deals with consumer behavior, marketing communications, and retailing. All three are currently undergoing major transformations due to contemporary developments in digitalization and sustainability. Her research has been published in leading academic journals such as the Journal of Advertising, Journal of Advertising Research, Journal of Marketing, and Journal of Service Research. She is frequently invited to speak at academic institutions, industry seminars, and company get-togethers.
Sara Rosengren has received several awards for her research and teaching, including for example:
*Ranked world-leading in marketing creativity in terms of research productivity (Das et al 2023)
*Ranked top 10 world-wide and top 3 in Europe in terms of research productivity in leading advertising journals (Ford et al 2021).
*Best reviewer reward in Journal of Advertising and International Journal of Advertising.
*BSc Teacher of the Year (awarded by students at SSE)
*Corporate Partners Research Award (awarded by the corporate partners at SSE)
*Listed as “Most Powerful in Retail” (awarded by Swedish industry paper Market/Icanyheter)