The workshop kicked off with students creating mood boards of several brands provided by Annika Jägerstig, Strategy & Insight, showcasing the student's perceptions of the brands.

The session then continued with a meet and greet with several of the leaders at CCEP. Working in different departments within the company, the students could ask a variety of questions and gain insights into the diverse aspects of their daily operations.

Thanks to Annika for a great session and to the whole CCEP team working with us for a great year!

Lonneke van den Akker, Key Account Manager, Coca-Cola Europacific Partners Retail Club