On Feb 1, Prof. Bruce Hardie from London Business School gave a talk about his research journey from a person “without statistics and mathematics background” to one of the most influential quantitive marketing researchers of our time.

Clas Ohlson held a theme lecture about AI for Clas Ohlson's Retail Club as well as first-year students from four other Retail Clubs.

Accenture's Retail Club had a case cracking workshop online with focus on how to solve cases and present solutions in an interview.

Marianne Stjernvall, Head of Customer Growth and Personalization at Coop, held Coop's annual theme lecture on Conversion Rate Optimization (CRO), specifically on how Coop works with purchase conversions online.

Winning project report: "The Use of AI and AR technologies in IKEA".

Key Account Managers in the Retail Clubs were treated to a session on retail, digitalization, and consumer rights at Svensk Handel (Swedish Trade Federation).

The students in ICA Retail Club had a workshop about the launch of ICA's new self-leadership model.

The students in Clas Ohlson Retail Club participated in a workshop focused on marketing and branding.

Axel Johnson Retail Club, together with Apohem, arranged a workshop about private labels to discuss if and how they should introduce it.

Coca Cola Europacific Partners (CCEP) held a theme lecture about not taking the straightpath in life.