Frida Jarlbäck, Business Developer, and Ulrika Tjerneld, System Architect and Specialist, held a theme lecture on how Systembolaget works with AI.

They introduced Systembolaget's vast project on how to train and implement AI to improve customer service. Specifically, the project has been aimed at investigating how AI can be used to define and develop a data model for recommending similar wines. Frida and Ulrika discussed the various hurdles of working on such a complex and vast project and showed the students the extensive decision tree needed to determine similar wines. Toward the end of the lecture, they answered the students' many questions on future AI plans, potential strategic and legislative issues for Systembolaget as a monopoly, and how AI can help with forecasting consumer trends.

Thanks to Frida and Ulrika for an inspiring lecture on a current topic.

Clara Carlberg, Key Account Manager, Systembolaget Retail Club