Clara Bergström, Customer Marketing Manager, and Björn Hellqvist, Senior Digital Transformation Manager at CCEP, held the lecture and also invited a guest speaker, a co-founder of Kavall, a q-commerce company in Stockholm. They presented the idea of q-commerce and the market for Coca-Cola in the specific sector, and then presented the task of the workshop. The groups were asked to come up with ideas to encourage q-commerce sales of smaller bottles and cans. The solutions presented were among others to enhance that others choose the same, offering bundling discounts or developing their outdoor delivery.

Hanna Pellkvist, Key Account Manager, CCEP's Retail Club