Henrik Nordvall, Mens Wear Business Unit Director, talked about building a brand strategy in a changing world. He brought up the challenges H&M faces becoming an increasingly global company as well as the customer and government demands on sustainability, adding how H&M aspires to encourage sustainability in the industry. Further, he discussed the steps towards “the ultimate product” in their Kids Wear brand building, including exploring customer base, finding a purpose and formulating goals and a vision.

Sofia Wendt, Key Account Manager, H&M’s Retail Club