During the workshop, students of the Retail Management program, together with students from other SSE programs had the opportunity to delve into the world of luxury retail and its unique characteristics. The activity began with an exploration of the luxury area in Stockholm, where students exchanged observations about the customer experience and associated feelings.

Charlotta Kjellstrand (SSE Alumni and Founder DOG Sthlm), and Emanuele Stamuli (Founder and CEO Stamuli AB) talked about their expertise, both highlighted the importance of the interplay between a corporate strategy and creative vision in shaping luxury retail.  

Thank you Emanuele and Charlotta for the inspiring conversations and your insights into luxury!