The objective was to provide students with the opportunity to ask questions to the professionals responsible for the areas they were interested in. Students had the chance to interact with employees from diverse departments like supply chain, public relations, sustainability, recruitment, legal, strategy, and insights. They were also assigned to small groups and tasked with creating mood boards representing various brands, including those owned by Coca-Cola and its competitors. The workshop concluded with a competition where the management team had to guess which mood board corresponded to which brand.

Isabelle Moreau, Key Account Manager, Coca-Cola Europacfic Partners Retail Club