Reinventing in-store marketing for "Tutti-frutti"
02 October, 2024
The retail management students in Fazer Retail Club had a workshop focusing on innovative ways to experience the joy of Fazer's candy brand "Tutti Frutti", engaging more consumers within stores.
After a presentation of Tutti Frutti as a brand by Emmi Lyly, Brand Manager Tutti Frutti, Evelina Wilbertsson, Marketing Manager at Fazer Sweden gave the students an in-depth presentation about insights of in-store marketing. The students were also presented with previous Tutti-Frutti in-store marketing experiences, but then challenged to come up with new ideas.
Starting out with an individual brainstorming, “Crazy8”, the groups progressed by refining a single idea that was then presented to the whole Retail Club, with great suggestions such as a mystery flavor and Christmas themes.
David Graf, Key Account Manager, Fazer Retail Club
